Save time & money
Timely information substantially improves quality of business decisions. Informed and qualified marketing decisions take those who have the right information. Insight in what goes on in the marketplace allows to make use of marketing investments much more effectively.
Make thought-out decisions
Marketing research identifies issues and concerns, links strategy to tactics. Essential marketing information about own company and competitors, products and services, and about perceptions of the target audience, steers marketing and sales efforts and improves the bottom line.
Know the target audience
Marketing research explores a link between company (product) and customers (consumers). Understanding what customers think and want gives an important advantage in increasingly competitive business environment, helps to formulate policies, win new and keep current customers.
Include experts in the team
Professionals bring unique skills to the table when one face critical business issues. Experienced research and data analysis experts strengthen decision making, help to gather and to assess information, serve as reliable and responsible sparring partners with whom to discuss and test new ideas and best solutions.
FACTUM research activities conform to the ICC/ESOMAR International Code of Marketing and Social Research Practice.