So What? and all that Jazz
Was named after the classic jazz standard composed and first performed by Miles Davis in 1959 on the pivotal 'Kind of Blue' album, also featuring John Coltrane and Julian 'Cannonball' Adderley. Nowadays this pertinent question is a challenge for so many researchers when reviewing research results with their internal clients.
SO WHAT? offer Market Research services and studio suites in Central London and the heart of Richmond-upon-Thames, South West London.
Our Central London studio – The Charlie Parker suite – is located 2 minutes from Goodge Street tube station, or 10 minutes walk from Oxford Street, in the heart of London's buzzing West-End.
Our Richmond viewing facility offers two studios – The Coltrane and Miles suites – located a minute’s walk from Richmond underground tube and railway station.
The So What? Studios Offers:
- Modern market research studios equipped with one way mirrors, air-conditioning, recording equipment, AV and presentation equipment, hosting services, client and respondent catering and an environment in which consumers and professionals feel relaxed, yet focused on the task in hand.
- Technological services to enhance the qualitative research experience, such as live web-streaming of the research, archiving and storing session recordings, HD recording of the research, MP3 recordings as standard and IT/system’s support during the research project.
- Full Service Market Research services and advice, taking a business objective, and using Market Research as a tool to provide insightful and actionable results that directly contribute to meeting the business objectives.
- Web-Usability testing: independently identifying obstacles to ease of use of a web-site, throughout all the stages of site development.